Audience Segmentation

Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criterion such as product usage, demographics, psycho-graphics, communication behaviors and media use.

Divided into specific group - focus   -Marketing
                                                           -satisfy need/wants

Can be segmented by:

• Gender
• Age
• Race/Ethnicity
• Fears (experience)
• Personality
• Occupation
• Interests
• Wealth
• Class

Class Population Distribution

Zodiac interrogation scene composition recreation

Unused shots

Panic Room credits

Today we looked at the conventional structure of opening credits using Panic Room (Fincher, 2002). As you can see there is a definite order (begining with institutions and ending with director) that we can use for our opening.

The first names that we see are names of production companies and studio. The are extremely important in the process fo creating a film or any type of media to be honest. This means that the credits start off with the most important things first since the audience is more likely to care about it.

Production Companies

• Columbia Pictures
• HOFFLUND/POLONE
• INDELIBLE

Right after the production companies, we come to the stars of the movie who are obviously very important, but even more important in the eye of the public because without them there wouldn't be a movie right? 

Main Cast

• Jodie Foster
• Forest Whitaker
• Dwight Yoakam
• Jared Leto

Then we see the title card, which is also very important. This is also a signal that after this the importnace of the name will decrease.

TITLE

And as we see here, we are seeing the names of the less important cast members

Supporting Cast

• Kristen Stewart
• Ann Magnuson
• Ian Buchanan
• Patrick Bauchau
• Paul Schulze

Right after that the staff members that no one will remember the name of. However, we started with the unknown members of staff, but it gradually gets more and more important from directort of cinematography to producer to writer and then the most important staff member which is even more important than the actors, the director.

Staff

• Laray Mayfield - casting
• Michael Kaplan - costume designer
• Howard Shore - music
• James Haygood - editor
• Angus Wall - editor
• Arthur Max - production designer
• Conrad W. Hall - director of cinematography
• Darius Khondji - director of cinematography
• Gavin Polone - producer
• Judy Hofflund - producer
• David Koepp - producer
• Cean Chaffin - producer
• David Koepp - writer
• David Fincher - director

Zodiac

Zodiac (2007)

Director: David Fincher

• Se7en
• Fight Club
• Panic Room
• Gone Girl
• The girl with the Dragon tattoo
• The Social Network
• The curious case of Benjamin Button

Genre: Crime, Drama, Mystery, Thriller, Non-fiction, Fiction

Main cast:

• Mark Rufallo 
• Jake Gyllenhall

Narrative Range

Unrestricted

Audience knows more than characters

Restricted

The audience learns information/plot at the same time as the character

Showing the big picture - omnipotent

Long shots

Wide shots

High angle

Birds eye view - taxi scene

tracking shot

Long takes       

Details 

Close ups

Insert shots - we learn with the characters basically in their point of view

                   - bombardment with detail

Characters

Graysmith

• Dedicated 
• Obsessed 
• Curious
• Friendly
• Motivated
• Passionate
• Innocent
• Unrealistic

Toschi

• Hardworking
• Idealistic
• Devoted
• Lawful
• Stylish
• Loyal
• Realistic
• Logical

Why do we watch scary films?

• Sadistic
• Masochistic
• Subversive
• test yourself
• It's different
• normal entertainment 

Aristotle

Catharsis

We purge/cleanse our own negative/violent feeling by watching/consuming/experiencing violent, negative imagery 

Dolf Zilman

Excitation transfer theory

The negative emotions gained from violent/scary/negative imagery  - intensify the positive

Glen D Walters

What do films NEED to be scary?

1) Tension - Create use of micro-elements and manipulation information and narrative

2) Relevance - The fear generated has to be relevant to the audience and believed

3) Unrealism - The audience