Audience Segmentation

Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criterion such as product usage, demographics, psycho-graphics, communication behaviors and media use.

Divided into specific group - focus   -Marketing
                                                           -satisfy need/wants

Can be segmented by:

• Gender
• Age
• Race/Ethnicity
• Fears (experience)
• Personality
• Occupation
• Interests
• Wealth
• Class

Class Population Distribution