Coursework: Evaluation #2

How does your product engage with audiences and how would it be distributed as a real media text?

Here we used YouGovProfiles and compared 3 pieces of media which we took inspiration from; Breaking Bad, Dexter and Nightcrawler.

This will give us a rough idea of who our audiences may be.

 Engage with audiences

Similar concept Tv series and movies
DEMOGRAPHICS

Similarities:

GENDER = MALE
AGE = 25-39
SOCIAL GRADE: ABC1
LOCATION = London and Central Scotland
PROFESSION = ENTERTAINMENT
POLITICS = Left wing

LIFESTYLE

Similarities:

HOBBIES = Video games/Technology involved

SPORTS = None

GENERAL INTEREST = Movies

NICHE INTEREST = Watch movies at home

PETS = Cats

BRAND

Similarities:

CUSTOMER OF = Sony/Playstation

SHOPS AT = TESCO

GENERAL INTEREST = KICKERS/VANS

BANK = None

CAR = No interest in cars

PERSONALITY

Similarities:

SPEECH = perfer british

THEM = Geeky

AND = Lazy

ENTERTAINMENT

Similarities:

FAV Movie= Violet, Thriller 

FAV Celebrity = Bryan Cranson, Trump?

Target Audience

From this information we can assume that these people would be interested in our film as well because our film is similar in ways such as the tone, mood, interesting and compelling characters, intellectually simulating and more. Especially so when we took inspiration from it. We can tell that young adults to middle aged men will be interested in this product.

How might our product may engage with the audience? (annotated)

Distribution

We will still firstly obviously distribute conventionally through the cinemas and physical copies as majority of revenue and audiences are still there. Our target audience as explored above would also be a good match for this as they are adults who has money and will most likely enjoy going out for a good film. This means that we'll have a distributor such as Sony, Warner Bros., or Lionsgate to market and distribute for us. However I think that our film could be even more successful if we distributed it digitally through a service such as Netfilx because people who use Netflix would enjoy this as well. Research shows that 81% of 18 to 35 years olds have Netflix accounts - therefore we would have to satisfy this audience.